Attracting and Retaining Talent


`Tim Baker`s latest book provides just the ticket for turning your organization into a great place to work.` – Professor Marshall Goldsmith, author or editor of 34 books including the global bestsellers MOJO and What Got You Here Won`t Get You There

`Tim`s book is a real joy: clearly written, nicely produced and very practical. He brings some fresh thinking to the all-important area.` – Professor Adrian Furnham, University College London

`Tim Baker`s insights in Attracting and Retaining Talent offer new ways of thinking about how employees relate to their organization. The ideas are fresh and forward thinking. The cases and tools are pragmatic and practical. This is an excellent book on how the organization of the future will match future employee expectations.` – Professor Dave Ulrich, Ross School of Business, University of Michigan;Partner, the RBL Group

`Attracting and Retaining Talent is a very timely book that asks the critical questions, presents clear and concise guidance, and shares examples of where organizations are getting it right. It is a valuable field guide for every organization that wants to engage the new workforce in a highly meaningful way.` – Jim Kouzes, co-author of the bestselling and award-winning book The Leadership Challenge; Executive Fellow of Leadership, Leavey School of Business, Santa Clara University

`While many books have identified seismic shifts in the workplace, few have identified as clearly as Tim Baker the crucial need for organizations to rethink their relationships between management and employees. This important and accessible new book emphasizes the need for new values and cultures to enable organizations to innovate, adapt, and renew their focus on customers, and it provides clear, research-based and practical advice for managers and employees to meet this need.` – Professor Peter Coaldrake, Vice-Chancellor, QUT

`Tim Baker explains why organizations must change old ways and shows how with the New Employment Relationship Model that offers practical and powerful approaches to flexibility, collaboration, customer focus, and performance orientation.` – Aubrey Warren, Pacific Training & Development

`A highly recommended resource for business owners, human resource practitioners and managers. Tim Baker clearly articulates easy to follow and innovative guidelines on becoming an employer of choice.` – Dr Vicky Browning, MBA Director, QUT Graduate School of Business

`The ideas and methods in Tim`s book have been applied with sensational results in several organizations I have been involved with. Highly-recommended reading.` – Dan McPherson, Executive Manager Organizational Development and Engagement, Lockyer Valley Regional Council

`Your suggestion of applying the research-based New Employment Relationship Model, which identifies eight values of the new psychological contract or employment relationship, is thought provoking.` – Commissioner Ian Stewart, Queensland Police Service



Most companies are adopting an ’employer of choice’ strategy but most are adopting it superficially. Attracting and Retaining Talent offers a practical roadmap for developing a new, more productive workplace culture; one that examines the employment relationship, reflecting the changing needs of the modern employee, and the interests of the progressive organization. This new way of relating is the cornerstone for being an employer of choice and for attracting the most talented workforce.


1. The Eight Changing Values
2. The New World of Work
3. The New Employment Relationship Model
4. Learning and Earning: From Specialist Employment to Flexible Deployment
5. Customer-centricity: From Internal Focus to Customer Focus
6. The End of the Job: From Job Focus to Performance Focus
7. Burn the Organisational Chart! From Functional-based to Project-based Work
8. Engaging Hearts and Minds: From Human Dispirit and Work to Human Spirit and Work
9. Committing to the Cause: From Loyalty to Commitment
10. Three Dimensional Learning: From Training to Learning
11. Overcoming the Initiative Paradox: From Closed Information to Open Information