The new buzz word is “Globality” replacing “Globalisation”.

Globality refers to a world of hyper competition in which Australians - and Swiss and Japanese - compete with everyone from everywhere for everything. And not just for customers and market share: they’ll compete for energy and raw materials, skilled and unskilled workers, knowledge, patents, financing, suppliers, partners, even potential acquirers. According to a new book entitled: Globality: Competing with Everyone from Everywhere for Everything, in the new world of globality the new rule is there are no rules.

And the important thing for you to know is that this is not exclusively a new marketing challenge; it is a challenge to create an organisational culture that is responsive to globality. Companies need to be fast and flexible and understand their markets and customers as never before.

Companies that will prosper in this new environment will proactively create an organisational culture consisting of 8 core values: These values include:

• Flexible Deployment replacing Specialist Employment

• Customer-focus replacing Internal-focus

• Performance-focus replacing Job-focus

• Project-based Work replacing Function-based Work

• Human Spirit & Work replacing Human Dispirit & Work

• Commitment replacing Loyalty

• Learning & Development replacing Training

• Open Information replacing Closed Information

Dr Tim Baker, is the Author of The 8 Values of Highly Productive Companies: Creating Wealth from a New Employment Relationship (Australian Academic Press) that provides practical steps to create this new, responsive culture.

Here is one of many comments about the book.

The 8 Values of Highly Productive Companies is an inspiring book with great practical value. Tim provides much more than smart ideas, he draws on his real world consulting experience and his academic knowledge to make a convincing case for a values approach to management which can enhance the productivity and sustainablility of organisations.

Professor Hitendra Pillay - Queensland University of Technology

If you would like to purchase a copy of The 8 Values of Highly Productive Companies: Creating Wealth from a New Employment Relationship, please head to the WINNERS-AT-WORK website, www.winnersatwork.com.au and use the Pay Pal facility to place your order on the homepage.