- The Corporate Culture Change Cyc (4C) is based on an international award winning doctoral study which means that the approach is credible and rigorous so that you can feel confident about its capacity to assist you in the creation of a productive workplace culture.
- The 4C uses a bottom up approach to change which is unlike most ‘change’ approaches that use a traditional top down apporoch which means that it generates more ‘buy in’ from staff so that you can feel a sense of assurance that it will lead to sustainable behaviour change.
- Unlike most change processes, the 4C is based on changing people’s thinking rather than their behaviour which means that it it likey to lead to permanent behaviour change so that you are getting value for money.
- The 4C is a totally unique change process which means that your competitors will not be exposed to the same approach. This allows you to feel confident, and a step ahead.
- The 4C approach benchmarks your organisation’s progress toward the development of a New Employment Relationship which means that you can monitor your progress in a meaningful way. This gives you a sense of assurance about moving in the right direction towards developing a productive workplace culture.
- The 4C has an impressive track record with clients, which means that it is tried and proven so that you can feel cofident about its implementation within your organisation.
Why build a productive workplace culture based on creating a New Employment Relationship?
- Retaining good employees - which reduces your overheads in recruitment, selection and training and corporate memory
- Recruiting good employees - which builds your human capital which provides you with a distinct competitive advantage
- A more flexible, committed, customer-focused and engaged workforce - which is likely to improve your bottom line
- Better customer reponsiveness - which leads to increased repeat business
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©Dr Tim Baker



























